Blog: Wine Lists Shrink…
The crowd gathers with excited voices. They’re here for the show. The lights are dim and like a magician gathering his magic potions and props, the engaging mixologist draws them into a bewitching love affair. Today’s rockstar mixologist is the local bar equivalent of the famed Siegfried and Roy Las Vegas magic show with flames, exotic lions and tigers. Only here, at one of the social media-touted top ten local mixology bars, the theatrics reward the watcher with the presentation of a delicious cocktail afterwards.
Across the street is a microbrewery with a line out the door. The air fills with hints of exotic hops and yeast as the patrons wait to taste the new seasonal release of this year’s specialty Oktoberfest. There are beer flights, as well as a tour of the brewery, and visitors settle in at the biergarten with live music. The engaging brewmaster has a passion for his craft, willingly sharing his stories. The speciality beer market of today is more like the Gold Rush of the Old West with a new taste of adventure around every corner.
No Pop, No Passion, No Sizzle
Just around the corner from every major American shopping mecca is a casual dining restaurant. No theatrics, no dynamic personality, but it’s a known quantity in food and price offering convenience of location. You are presented a short, uninspiring retail look-alike wine list printed in black and white on a piece of paper that has no connection to the average person.